The 3-Step Indian Restaurant Growth System: Why 80% of Owners Never Reach Their Goals (And How to Dominate Your Market)
The Revolutionary Strategy That Helped 34 Indian Restaurants Become Local Favorites, Rank #1 on Google, and Build Massive Social Media Followings While Their Competitors Stay Stuck.
The Brutal Truth About Indian Restaurant Success That No One Talks About
Walk into any Indian restaurant and you'll likely meet an owner with big dreams. They started their restaurant with a clear vision: become the go-to Indian dining destination in their city, build financial freedom for their family, and share authentic flavors that create lasting memories for customers.
Yet here's the harsh reality that keeps most Indian restaurant owners awake at night: 80% of restaurant owners start with ambitious goals, but only 20% ever reach them.
The other 80% stay trapped in what we call the "survival cycle" - working 70+ hour weeks, struggling with thin profit margins, competing on price instead of value, and watching their dreams slowly fade as bills pile up and competitors steal market share.
But what separates the successful 20% from the struggling 80%? Is it better food? More money? Better locations?
After working with over 900 Indian restaurants and helping 34 of them completely dominate their local markets, we've discovered the real difference. And it's not what most owners think.
The Mindset Shift That Changes Everything
Most restaurant owners approach their business with what we call "task-focused thinking." They wake up each day and ask: "What urgent tasks do I need to handle today?"
Responding to negative reviews
Managing staff scheduling conflicts
Dealing with supplier issues
Updating social media posts
Handling customer complaints
They stay busy all day handling these tasks, but their restaurant never actually grows. They're so focused on immediate problems that they never work toward their bigger goals.
The successful 20% think completely differently.
Instead of asking "What tasks need to be done today?" they ask "What outcome do I want to achieve, and what activities will get me there fastest?"
This shift from task-focused to outcome-focused thinking is the foundation of everything else that follows.
Task-Focused vs. Outcome-Focused: A Real Example
Task-Focused Owner:
Spends 2 hours responding to social media comments
Updates menu descriptions for the third time this month
Argues with delivery app support about commission fees
Researches new POS systems without implementing anything
Attends networking events that don't bring new customers
Outcome-Focused Owner:
Identifies that the goal is "become the #1 rated Indian restaurant in the city"
Researches what drives restaurant rankings and customer loyalty
Implements systems that consistently generate positive reviews
Creates unique menu items that people talk about and share online
Builds partnerships with local influencers and food bloggers
Both owners are "busy," but only one is building toward a specific, measurable outcome.
Why Indian Restaurants Are Missing the Biggest Opportunity in History
The restaurant industry has been revolutionized in the past decade, but most Indian restaurant owners are still operating with strategies from 20 years ago.
Three massive shifts have created unprecedented opportunities for restaurant growth:
1. The Internet Revolution
Your customers aren't finding restaurants through Yellow Pages or word-of-mouth anymore. They're searching online, reading reviews, watching food videos, and making decisions based on digital presence.
The Opportunity: Restaurants that master online visibility can capture customers before they even consider competitors.
What Most Indian Restaurants Do: They create a basic website, post occasional food photos on Instagram, and hope customers find them somehow.
What Successful Restaurants Do: They build comprehensive digital ecosystems that capture attention, build relationships, and drive consistent traffic.
2. The Social Media Explosion
Social media isn't just for posting pictures anymore. It's become the primary way customers discover restaurants, read recommendations, and decide where to spend their money.
The Opportunity: Restaurants that create engaging content can build massive, loyal followings that generate consistent business.
What Most Indian Restaurants Do: They post food photos without strategy, get frustrated when posts don't get likes, and dismiss social media as "not worth the time."
What Successful Restaurants Do: They understand social media psychology, create content that people actually want to share, and use these platforms to build genuine community around their brand.
3. The AI and Automation Revolution
Artificial intelligence and automation tools can now handle many time-consuming restaurant tasks automatically, freeing owners to focus on strategy and growth.
The Opportunity: Restaurants that implement smart automation can operate more efficiently while providing better customer experiences.
What Most Indian Restaurants Do: They avoid technology because it seems complicated or expensive, continuing to handle everything manually.
What Successful Restaurants Do: They implement AI-powered systems for customer service, marketing, scheduling, and operations, allowing them to scale without proportionally increasing workload.
The Two Reasons Most Indian Restaurants Never Grow
After analyzing hundreds of struggling Indian restaurants, we've identified two primary reasons why owners never reach their growth goals:
Reason 1: They Don't Understand the Technology
Most Indian restaurant owners came from traditional business backgrounds where success meant working harder, providing good food, and hoping customers would find them through word-of-mouth.
Today's customers behave completely differently. They:
Research restaurants online before visiting
Read reviews and look at photos before making decisions
Expect seamless online ordering and delivery experiences
Share their dining experiences on social media
Choose restaurants based on overall brand experience, not just food quality
The Problem: Restaurant owners who don't understand digital marketing, social media strategy, and customer behavior online can't compete effectively in today's market.
The Solution: Learn enough about these areas to make informed decisions, then work with experts who can implement systems that actually generate results.
Reason 2: Their Operations Can't Handle Growth
Here's a shocking statistic: 60% of restaurants that experience rapid growth actually fail within two years.
Why? Because their operations, systems, and infrastructure weren't designed to handle increased volume.
When more customers start coming, these restaurants experience:
Longer wait times and declining service quality
Kitchen overwhelm and food quality inconsistency
Staff burnout and high turnover
Inventory management chaos
Customer complaints and negative reviews
The Problem: Most restaurant owners focus only on getting more customers without preparing their operations to serve those customers well.
The Solution: Build scalable systems and processes that maintain quality standards even when volume increases significantly.
Case Study: How 34 Indian Restaurants Transformed Their Markets
Let me share what happened when we helped our most successful clients implement our 3-Step Indian Restaurant Growth System.
The Starting Point
Most of our clients came to us with similar challenges:
Limited online visibility (not ranking on Google)
Minimal social media presence (under 500 followers)
Heavy dependence on delivery apps (losing 25-30% to commission fees)
No systematic way to generate new customers
Operations that required owner's constant presence
Difficulty differentiating from other Indian restaurants in their area
The Transformation Process
Using our 3-Step System, we helped these restaurants completely transform their market position:
Step 1: Digital Foundation Building
Created professional, conversion-optimized websites
Implemented local SEO strategies to rank #1 for area searches
Set up automated review generation and management systems
Built comprehensive social media content strategies
Step 2: Community and Authority Development
Established restaurants as local Indian food authorities
Created unique menu items and experiences that generate buzz
Built partnerships with local influencers and food bloggers
Developed signature events and promotions that create social media content
Step 3: Automation and Scaling Systems
Implemented AI-powered customer service and ordering systems
Created automated marketing sequences that nurture customer relationships
Built operational systems that maintain quality without owner oversight
Developed multiple revenue streams beyond just dine-in service
The Results
Within 12-18 months, these 34 restaurants achieved remarkable transformations:
Online Visibility:
Average Google ranking: #1 for "Indian restaurant [city name]"
Social media followers: 2,000-15,000+ engaged followers
Website traffic: 300-500% increase in monthly visitors
Online reviews: 4.5+ star average ratings with 200+ reviews
Business Performance:
Revenue increase: 40-120% growth in total revenue
Profit margins: 25-40% improvement due to reduced delivery app dependence
Customer retention: 60% of customers return within 30 days
Operational efficiency: 30-50% reduction in owner's required hours
Market Position:
Brand recognition: Became "the" Indian restaurant people think of first
Community presence: Featured in local media and food blogs
Customer loyalty: Developed waiting lists for popular events and special dinners
Competitive advantage: Competitors started copying their strategies
The 3-Step Indian Restaurant Growth System Revealed
After seeing these consistent results across 34 different restaurants in various markets, we've refined our approach into a systematic, repeatable process that works for any Indian restaurant ready to dominate their local market.
Step 1: Foundation - Become Impossible to Ignore Online
The first step is establishing such a strong online presence that potential customers can't help but notice your restaurant when searching for Indian food.
Component 1A: Search Engine Domination
The Goal: When someone searches for "Indian restaurant near me" or "best Indian food in [your city]," your restaurant appears first.
How It Works:
Optimize your Google My Business profile with compelling photos, accurate information, and strategic keyword usage
Create location-specific website content that targets exact search terms your customers use
Build high-quality backlinks from local websites, food blogs, and community organizations
Implement technical SEO improvements that help search engines understand and rank your content
Real Example: One of our clients in Denver went from page 3 of Google results to consistently ranking #1 for "Indian restaurant Denver," "best curry Denver," and "authentic Indian food Denver." This change alone increased their website traffic by 400% and brought in 50+ new customers per month.
Component 1B: Social Media Authority Building
The Goal: Build a social media presence so engaging that people follow your restaurant like they follow their favorite celebrities.
How It Works:
Create content that educates people about Indian cuisine, spices, and cooking techniques
Share behind-the-scenes content that builds personal connections with your team
Post customer success stories and testimonials that build social proof
Use strategic hashtags and posting schedules to maximize reach and engagement
Real Example: A client in Austin built their Instagram following from 200 to 12,000 followers in 18 months by creating educational content about Indian spices and cooking methods. Their posts regularly get 500-1,500 likes and drive 20-30 new customers per week.
Component 1C: Review and Reputation Management
The Goal: Generate so many positive reviews that negative feedback becomes statistically irrelevant.
How It Works:
Implement automated systems that request reviews from happy customers
Create exceptional dining experiences that naturally inspire people to share their experience
Respond professionally and promptly to all reviews, demonstrating excellent customer service
Use feedback to continuously improve operations and customer satisfaction
Real Example: A client in Phoenix increased their review count from 45 to over 300 reviews while maintaining a 4.7-star average. They now receive 15-20 new reviews monthly, and the volume of positive feedback helps them rank higher in search results.
Step 2: Authority - Become the Go-To Indian Food Expert
The second step is establishing your restaurant as the definitive authority on Indian cuisine in your area, making it impossible for customers to consider competitors as equals.
Component 2A: Unique Menu Positioning
The Goal: Create menu items and dining experiences that no other restaurant in your area offers.
How It Works:
Develop signature dishes that combine traditional techniques with local preferences
Create themed dining experiences around regional Indian cuisines or festivals
Offer educational components like spice tastings or cooking demonstrations
Build exclusivity through limited-time offerings and seasonal specialties
Real Example: A client in Seattle created "Regional India Nights" featuring authentic dishes from different Indian states each month. These events sell out consistently, generate massive social media content, and position them as the area's Indian cuisine experts.
Component 2B: Community Integration
The Goal: Become so integrated into your local community that your restaurant is considered a neighborhood institution.
How It Works:
Partner with local organizations, schools, and charities for events and fundraisers
Sponsor community events and sports teams
Host cultural education events that celebrate Indian traditions
Collaborate with other local businesses for cross-promotions and events
Real Example: A client in Portland partnered with their local library to host monthly "Spices of India" educational sessions, teaching community members about Indian cooking. These free events build goodwill, generate media coverage, and consistently bring in new customers who become regulars.
Component 2C: Media and Influencer Relationships
The Goal: Get consistent coverage from local media and food influencers that positions your restaurant as newsworthy and important.
How It Works:
Develop relationships with local food bloggers, journalists, and social media influencers
Create newsworthy events and story angles that media wants to cover
Provide exceptional experiences for influencers that naturally inspire positive coverage
Share expertise about Indian cuisine when media needs expert commentary
Real Example: A client in Miami became the go-to source for local media when they need Indian food expertise. They've been featured in newspaper articles, TV segments, and food blog reviews over 20 times, establishing them as the definitive Indian restaurant in their market.
Step 3: Automation - Build Systems That Scale Without You
The third step is implementing automation and systematization that allows your restaurant to grow and operate efficiently without requiring your constant presence.
Component 3A: Customer Service Automation
The Goal: Provide excellent customer service 24/7 without hiring additional staff.
How It Works:
Implement AI chatbots that can answer common questions, take reservations, and provide menu information
Set up automated email sequences that welcome new customers and encourage return visits
Create automated SMS systems for order updates, reservation confirmations, and special promotions
Use scheduling software that allows customers to book reservations without staff involvement
Real Example: A client in Chicago implemented an AI customer service system that handles 70% of customer inquiries automatically. This freed up staff time for in-person service while ensuring customers get immediate responses to questions about hours, menu items, and ordering.
Component 3B: Marketing Automation
The Goal: Generate consistent new customers and encourage repeat visits through automated marketing systems.
How It Works:
Create email marketing sequences that nurture relationships with customers over time
Set up retargeting advertising campaigns that bring website visitors back to make orders
Implement automated social media posting schedules that maintain consistent online presence
Use customer segmentation to send personalized offers based on ordering history and preferences
Real Example: A client in San Diego built an automated email marketing system that generates $3,000-5,000 in additional monthly revenue through birthday promotions, anniversary reminders, and new menu item announcements sent to their customer database.
Component 3C: Operational Efficiency Systems
The Goal: Streamline operations so the restaurant runs smoothly and profitably whether you're there or not.
How It Works:
Implement integrated POS and inventory management systems that track performance automatically
Create standard operating procedures for all key processes, documented and accessible to staff
Use scheduling software that optimizes staff hours based on predicted customer volume
Set up automated reporting systems that track key performance indicators and alert you to issues
Real Example: A client in Las Vegas implemented operational automation that reduced food waste by 30%, improved order accuracy to 98%, and allowed the owner to take a two-week vacation while the restaurant operated at peak performance.
Why Most Indian Restaurants Will Never Implement This System
Despite seeing these results, most Indian restaurant owners will never implement this system. Here's why:
Reason 1: They Think It's Too Complicated
Many owners look at digital marketing, automation, and social media strategy and feel overwhelmed. They assume these systems are too complex for them to understand or implement.
The Truth: You don't need to become a technology expert. You need to understand enough to make good decisions and work with experts who can implement systems for you.
Reason 2: They Focus on Costs, Not Investment
Owners often calculate what it costs to implement these systems without calculating the return on investment.
The Reality: Our most successful clients typically see their investment returned within 3-6 months through increased revenue and improved efficiency.
Reason 3: They Want to Do Everything Themselves
Many restaurant owners try to handle marketing, social media, website management, and automation setup themselves while also running their restaurant.
The Problem: This leads to mediocre execution in all areas instead of excellent execution in core areas.
Reason 4: They Don't Commit Fully
Some owners implement parts of the system but not the complete strategy, then wonder why they don't see dramatic results.
The Solution: Success requires implementing all three steps systematically and giving the system time to compound results.
The Technology Revolution That's Changing Everything
The opportunities available to restaurant owners today didn't exist even five years ago. Three technological shifts have created unprecedented advantages for restaurants willing to adapt:
Artificial Intelligence in Restaurant Operations
AI technology can now handle many tasks that previously required human attention:
Customer Service: AI chatbots can answer questions, take orders, handle reservations, and provide menu information 24/7.
Marketing: AI can analyze customer data to predict preferences, optimize advertising campaigns, and personalize communications.
Operations: AI can predict busy periods, optimize inventory orders, and identify operational inefficiencies.
Example: One of our clients uses AI to predict daily customer volume with 87% accuracy, allowing them to optimize staff scheduling and food preparation while reducing waste.
Social Media Algorithm Understanding
Social media platforms use complex algorithms to determine which content gets seen by potential customers. Understanding these algorithms allows restaurants to reach thousands of potential customers organically.
Content Strategy: Creating content that algorithms favor can generate massive reach without paid advertising.
Community Building: Building engaged followers creates compound growth as your audience shares your content with their networks.
Local Targeting: Platforms allow precise targeting of potential customers based on location, interests, and dining behaviors.
Example: A client in Boston created viral content about Indian street food that reached over 100,000 people organically, bringing in 200+ new customers in one month.
Automation and Integration Tools
Modern software can integrate all aspects of restaurant operations into cohesive systems that work together automatically.
Customer Data: Integration allows you to track customer behavior across website visits, social media engagement, ordering patterns, and dining preferences.
Marketing Automation: Systems can automatically send targeted promotions based on customer behavior and preferences.
Operational Efficiency: Integrated systems reduce manual work while providing better data for decision-making.
Example: A client in Orlando integrated their POS, website, social media, and email marketing systems, reducing administrative work by 15 hours per week while increasing customer engagement.
The 60% Problem: Why Growth Kills Restaurants
One of the most dangerous assumptions restaurant owners make is that more customers automatically means more success. In reality, 60% of restaurants that experience rapid growth fail within two years.
Here's why growth becomes dangerous:
Operational Overwhelm
When customer volume increases rapidly, restaurants often experience:
Longer wait times that frustrate customers
Kitchen stress that leads to mistakes and quality issues
Staff burnout that increases turnover and training costs
Inventory shortages that force menu modifications
Service quality decline that generates negative reviews
Quality Consistency Challenges
Maintaining food quality and service standards becomes exponentially more difficult as volume increases:
Recipe consistency across larger quantities
Training new staff quickly while maintaining standards
Managing peak periods without compromising experience
Maintaining ingredient quality when ordering larger quantities
System Breaking Points
Most restaurant systems aren't designed for scale:
POS systems that slow down during busy periods
Kitchen equipment that can't handle increased volume
Staffing models that don't scale efficiently
Customer service processes that break down under pressure
Financial Management Complexity
Rapid growth creates financial management challenges:
Cash flow timing issues despite higher revenue
Increased expenses that aren't immediately offset by increased profits
Tax implications of rapid revenue growth
Investment needs for equipment and staff that strain cash reserves
How Our Most Successful Clients Handle Growth
The 34 restaurants that achieved breakthrough success using our system all implemented specific strategies to handle growth sustainably:
Scalable System Design
Before Growth: They built systems designed to handle 2-3x their current volume without breaking.
During Growth: They monitored key performance indicators and adjusted systems before problems occurred.
After Growth: They continuously optimized systems based on new data and feedback.
Quality Maintenance Protocols
Staff Training: Comprehensive training programs that ensure consistency regardless of team size.
Quality Control: Regular quality checks and customer feedback systems that catch issues early.
Standard Operating Procedures: Documented processes that maintain standards even when original staff members aren't present.
Financial Planning for Growth
Cash Flow Management: Careful planning for the cash flow implications of rapid growth.
Investment Strategy: Strategic investments in equipment and systems that support growth rather than just responding to it.
Profitability Focus: Maintaining focus on profit margins, not just revenue growth.
The Compound Effect of the 3-Step System
The real power of our system isn't in any individual component—it's in how all the pieces work together to create compound growth:
Month 1-3: Foundation Building
Improved online visibility starts bringing in new customers
Social media content begins building audience and engagement
Review generation systems start improving online reputation
Basic automation reduces time spent on routine tasks
Month 4-6: Momentum Building
Search engine rankings improve, bringing consistent organic traffic
Social media following reaches critical mass for viral potential
Positive reviews accumulate, improving conversion rates
Automation systems optimize based on collected data
Month 7-12: Market Domination
Restaurant becomes the obvious choice for Indian food in the area
Customer acquisition happens automatically through organic channels
Operations run efficiently with minimal owner involvement
Multiple revenue streams provide financial stability and growth options
Year 2 and Beyond: Sustainable Leadership
Market position becomes difficult for competitors to challenge
Customer loyalty creates predictable revenue streams
Operational excellence allows for expansion or additional revenue streams
Owner has time and financial freedom to pursue other opportunities
Common Mistakes That Prevent Success
After working with hundreds of Indian restaurants, we've identified the most common mistakes that prevent owners from achieving breakthrough results:
Mistake 1: Partial Implementation
The Problem: Owners implement only parts of the system, expecting full results.
Example: Building a great website but ignoring social media and review management.
Solution: Commit to implementing all three steps systematically over 6-12 months.
Mistake 2: Impatience with Results
The Problem: Expecting immediate results from strategies that compound over time.
Example: Running social media campaigns for 30 days and quitting when they don't immediately generate massive results.
Solution: Understand that sustainable growth requires 3-6 months to gain momentum.
Mistake 3: Technology Avoidance
The Problem: Avoiding digital strategies because they seem complicated or impersonal.
Example: Refusing to implement online ordering because "customers should call and talk to a person."
Solution: Recognize that customer behavior has changed permanently, and restaurants must adapt to remain competitive.
Mistake 4: Competing on Price
The Problem: Trying to grow by offering lower prices instead of better value.
Example: Constantly running discount promotions that attract bargain hunters instead of loyal customers.
Solution: Focus on creating unique value that justifies premium pricing.
Mistake 5: Neglecting Operations
The Problem: Focusing only on marketing without preparing operations to handle growth.
Example: Generating more customers through digital marketing but lacking systems to serve them well.
Solution: Build operational capacity alongside marketing efforts.
Why We're Sharing This System Now
For years, we've kept our 3-Step Indian Restaurant Growth System private, working only with a select number of clients who could afford our full-service implementation.
We've had over 900 Indian restaurant owners ask us about this system on a monthly basis. Until now, we've said no to most of them because we didn't have the capacity to work with everyone individually.
But after seeing the dramatic impact this system has had on our 34 most successful clients, we realized we had an obligation to share these strategies with the broader Indian restaurant community.
The restaurant industry is becoming increasingly competitive. Chain restaurants are expanding into local markets. Delivery apps are commoditizing restaurant experiences. Economic pressures are forcing many independent restaurants to close.
Independent Indian restaurants need every advantage they can get to survive and thrive.
The Real Reason Most Restaurants Fail
After working with hundreds of restaurant owners, we've discovered that restaurant failure rarely happens because of bad food, poor service, or unlucky circumstances.
Restaurants fail because their owners focus on tasks instead of outcomes.
They spend their time on:
Responding to daily crises
Following industry "best practices" that don't work
Competing with other restaurants instead of dominating their market
Working in their business instead of on their business
Meanwhile, successful restaurant owners focus on:
Building systems that generate predictable results
Creating unique value that eliminates competition
Leveraging technology to scale efficiently
Developing multiple revenue streams for stability
The difference isn't in the amount of work—it's in the type of work.
Your Two Choices: Lead or Follow
Every Indian restaurant owner reading this has two choices:
Choice 1: Continue Following Industry Standards
Keep doing what most restaurants do and get the results most restaurants get
Work 70+ hour weeks while competitors capture market share
Compete on price and hope customers choose you
Stay dependent on delivery apps that control your customer relationships
React to market changes instead of leading them
Choice 2: Implement Systems That Create Market Leadership
Use proven strategies that have worked for 34 successful restaurants
Build systems that generate customers and revenue automatically
Create unique value that eliminates price competition
Develop direct customer relationships that aren't controlled by third parties
Position your restaurant as the obvious choice in your market
The choice you make in the next 30 days will determine where your restaurant is in 12 months.
The Time to Act Is Now
The restaurant industry is changing faster than ever. The strategies that worked five years ago are becoming less effective each month. Customer behavior continues evolving toward digital-first experiences.
Every month you delay implementing these systems is a month your competitors could be building advantages that become harder to overcome.
But here's the encouraging truth: most of your competitors won't implement these strategies. They'll continue following outdated approaches, complaining about delivery app fees, and wondering why their restaurants aren't growing.
This gives you a massive opportunity to dominate your market while others stay stuck.
Get Your Personalized 3-Step Growth System
After helping 34 Indian restaurants achieve breakthrough success, we've decided to share our complete system with serious restaurant owners who are ready to transform their businesses.
This isn't just general advice or theory. This is the exact system that helped restaurants go from struggling to dominating their local markets within 12-18 months.
What You'll Get:
✅ Complete Digital Foundation Setup Guide - Step-by-step instructions for building online presence that ranks #1 on Google
✅ Social Media Authority Building System - Proven content strategies that build massive, engaged followings
✅ AI and Automation Implementation Plan - Everything you need to automate customer service, marketing, and operations
✅ Growth-Ready Operations Blueprint - Systems that maintain quality and efficiency as your customer volume increases
✅ Customer Acquisition and Retention Framework - Strategies that generate consistent new customers while building loyalty
✅ Personalized Market Analysis - Specific recommendations based on your location, competition, and goals
This system has generated millions in additional revenue for our clients. Today, you can get access to everything for a fraction of what our private clients invest.
Ready to Transform Your Restaurant?
If you're tired of working harder without seeing better results, if you're ready to stop following industry standards that keep you stuck, and if you want to build a restaurant that dominates your market while giving you the freedom and financial success you deserve, this is your opportunity.
Get your personalized 3-Step Indian Restaurant Growth System now: https://www.anthconsulting.com/restaurant-growth-challenge
Remember: "It's not about the task at hand that matters, but the outcome. Think about the outcome, not the task at hand."
Your restaurant has the potential to become the dominant Indian dining destination in your area. The question isn't whether it's possible—our 34 successful clients have already proven it works.
The question is whether you're ready to stop thinking about tasks and start focusing on outcomes.
Your transformation starts today.
The restaurant industry rewards action, not intention. While your competitors continue following outdated strategies, you have the opportunity to implement proven systems that create sustainable competitive advantages. The choice—and the results—are yours.
